Pepsi has been forced to apologise for a Swedish viral campaign involving a voodoo doll of Portugal international Cristiano Ronaldo.
The company ran a number of adverts ahead of the second leg of the World Cup qualification play-off bewteen the nations on Tuesday, with the Real Madrid star depicted as a small doll lying on train tracks with the caption 'We're going to pass over Portugal'.
Another image shows the model of the 28-year-old with dozens of pins stuck in.
The advert led to uproar among Portuguese nationals, with a Facebook group set up urging those angered to boycott the brand, prompting Pepsi to offer their apologies for the campaign.
"We would never want to put the sport or the spirit of competition in a negative light," an official Pepsi statement reads.
read more : http://www.goal.com/en/news/91/portugal/2013/11/21/4422315/pepsi-apologise-over-cristiano-ronaldo-voodoo-doll-row?ICID=OP
The company ran a number of adverts ahead of the second leg of the World Cup qualification play-off bewteen the nations on Tuesday, with the Real Madrid star depicted as a small doll lying on train tracks with the caption 'We're going to pass over Portugal'.
Another image shows the model of the 28-year-old with dozens of pins stuck in.
The advert led to uproar among Portuguese nationals, with a Facebook group set up urging those angered to boycott the brand, prompting Pepsi to offer their apologies for the campaign.
"We would never want to put the sport or the spirit of competition in a negative light," an official Pepsi statement reads.
read more : http://www.goal.com/en/news/91/portugal/2013/11/21/4422315/pepsi-apologise-over-cristiano-ronaldo-voodoo-doll-row?ICID=OP
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